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French Fries in the Media:
From Living Digital, June 1996
The French Fries Pages: Mmmm, MmmmBy David Kohn
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Why are french fries a "side" dish, when they so often outshine the food
they're supposed to be accompanying? We aren't, we suspect, the only people to wonder over the strange, unfair fate of the french fry. Finally, this disregarded dish is getting at least some of the credit it deserves, in the form of a Web site devoted solely to its charms.
"These pages have been created in order to help people better understand what they have, for so long, taken for granted," announces the introduction to the French Fries Pages, a paean to the delicious deep-fried spud. The page offers a wealth of information, from history (French fries really did originate in France, probably in the mid-1700s) to recipes, to seven pages of very elaborate U.S. government regulations on frozen french fry evaluation, cooking and storage ("'Good flavor' means the good characteristic flavor and odor of properly prepared french fried potatoes. Such flavor is free from rancidity and bitterness, from pronounced scorched or carmelized flavors, and from off-flavors and off-odors of any kind."). The idea for the French Fries Pages came one night in January, in an apartment in Astoria, Queens. Web page designer M W Grossman (the letters are his full first and middle names) was, as he puts it, "drinking quite heavily" and perusing the Web. He went looking for french fry sites and, to his surprise and chagrin, found none. The very next day, Grossman went to the New York Public Library and spent 3½ hours doing French fry research. The French Fries Pages are the result of that effort.
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Grossman's deep affection for fries began when he was a rock and roll roadie. (although he worked mostly with small fry, he did do a stint on Paul McCartney's '90 tour.) Going on the road meant eating at a lot of burger joints and divey diners. Grossman is a vegetarian. "Anywhere you go," he says, "you can always get french fries and salad. And I hate salad."
It is also worth noting that Grossman, 31, used to work at McDonalds, first as a fry cook, then as a manager. He thinks his former employer makes by far the best fast food fries. "I eat them constantly," he says. "My wife gives me a look when we walk by a McDonalds. She knows I'm thinking about going in, even if we've just had a meal, even a good meal at a fancy restaurant." Grossman has eaten fries all over the world. "I eat 'em with everything, even mayonnaise. Mustard's great. Grey poupon works in a pinch." Not surprisingly, the site is a veritable graduate course in international culture. In the Netherlands, " frites" are often eaten with peanut sauce. Belgians put mayonnaise on theirs. Inhabitants of Quebec eat fries with cheese curds, and call this concoction "Poutine." The site also looks at the lighter side of fries. It offers "21 Things You Never Knew About French Fries," which informs readers that Europeans insist on eating fries with a miniature two-tine fork, and "22 Things To Do With French Fries Besides Eat Them," which is, thankfully, free of jab-in-the-ribs double-entendres one usually finds on lists of things to do with foods besides eat them. (His list consists of practical applications. You can, for example, make charcoal sketch pencils out of the fries that have spent six months languishing at the bottom of the oven.)
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Grossman also answers (quite sensibly, we think) the eternal conundrum over the true nature of the tomato. Is it a fruit or a vegetable? Grossman recommends the corn flakes test: "If it tastes good in a bowl of corn flakes, it's a fruit." (How does this question relate to french fries? Tomatoes are the main ingredient in ketchup, which is, as everyone knows, a popular french fry condiment.) The site also takes a fascinating look at the merits of beef suet, shortening and vegetable oil as cooking substances for French fries.
The site has been a success; It has had over 22,000 visitors in less than four months, not a bad number for a non-corporate, non-sex site with no real promotion. Grossman gets email from fry lovers all over the world. Grossman began making Web pages a little less than a year ago. He had just gotten back from Germany, where he had worked in a brick factory, as both a consultant and an oven tender. (He describes the latter task as "very manual labor...there was nothing virtual about it.") While waiting for his wife to join him--a German native, she was having visa problems--Grossman taught himself HTML, the language of the Web.
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After six weeks, he went into business designing sites. He has worked steadily since. Among his Web constructions: Jumbo. com, the massive shareware site, the Grand Central Oyster Bar, and Black Enterprise magazine.
Despite his success, he is ambivalent about the Web. "I find it like television, only a lot faster," says Grossman, who has been on the Net since the ancient days of 1986. "The majority of the Web is garbage. One percent of TV is worthwhile; likewise the Web. It took TV 30 years to get that bad. It took the Web 1½ years. It's now a playground or a billboard. I'm kinda disappointed by that. On the other hand, it pays my bills." And buys his fries. |
Thanks, David! You're the first reporter who actually wrote about these pages after actually talking to us! One thing though -- "Grossmann" has two "n"s! Oh, And poutine also has gravy. But the article was great! Have you seen the French Fries Pages mentioned anywhere in print? Let us know!
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