Writing a persuasive essay requires the writer to research the topic, analyze evidence and develop a logical argument in order to convince the reader of their point of view. The essay should be well-structured and organized, with an introduction, body and conclusion. The introduction should provide an overview of the essay, introducing the topic and the main argument. The body should provide evidence to support the argument, including facts and statistics, as well as examples and expert opinions. The conclusion should summarize the argument and provide a call to action. Throughout the essay, it is important to use language that is persuasive and convincing, while also avoiding overly biased language.